Use of push notifications

Q: I hear that Apple has guidelines on what we can use the push notiifications for? and they dont encourage use of it for marketing message. Kindly advise.

A: Users who downloaded the app are prompted to opt in to push notifications the first time they open the app. This is equivalent to opt-in permission. Users can turn off the app’s push notifications anytime. It is only against Apple’s TOS if you send push notifications to a user who has opt-out. If you violate the TOS, your app may be removed from the App Store.

By: shum